Our Why
We are genetically 99.9% the same.
Yet the 0.1% — the tiny tenth that makes us different — has fueled generations of division, injustice, and pain.
We believe it’s time to rewrite that story.
That's why we took the 'TEN' from Tenth, combined it with New and Era, and created TENEWRA —
a new word for a new culture, one we must build together.
But building something new demands sacrifice.
So we dropped an ‘E’ from TENEWRA, leaving behind Ego, Exclusion, Envy, Entitlement, Extremism —
everything that feeds division and holds us back.
We sacrifice the old to build a future that unites.
This is TENWRA.
A new era. Born by choice. Built on goodwill.
Chapter 1: The Walk Begins
Every 3 months, we reset and reflect.
This timer helps us track how much we’ve been able to give and how far we still have to go.
A Note from the Founder
What’s up, everyone! My name is Devin, and I’m a medical student.
My mom passed away from breast cancer when I was five.
That loss is what led me to medicine.
I was raised by my grandparents and grew up low-income, and it molded how I see the world.
It taught me to care deeply about people, struggle, and what really matters.
TENWRA was born out of that.
It’s about building something better — for my family, and for others.
There’s too much hate, judgment, and indifference in the world.
As a follower of Christ, I wanted to create something that brings people together.
Something that shifts the focus back to what actually matters:
Helping the sick.
Supporting families in poverty.
Caring for animals suffering from the choices we make.
This brand is for them.
— Dev